I quiz Melissa Appel, the co-author of 'Aligned,' on the intricacies of corporate misalignment and its impact on developing and launching successful digital products. We discuss the importance of stakeholder alignment, how to tackle internal politics, and various strategies to address misalignments effectively. Melissa shares insights from her work as a coach for product leaders and her extensive experience in product management. We also delve into practical tools like alignment personas and stakeholder canvases, and offer advice for those looking to make impactful changes within their organizations.
02:06 Meet Melissa Appel!
03:18 Meeting Bruce & Writing Aligned
06:04 "Us Vs. Them" Mentality
07:38 Mining for conflict (even when you have clear goals)
09:27 Seniority means becoming a stakeholder manager
10:53 Underpants Story: A 'delivery' problem was actually a 'culture' problem.
16:06 Melissa's two-pronged approach: quick fixes plus longer-term culture shifts
19:35 Find champions by figuring out individuals' goals
20:40 The bad apples & two kinds of assholes
25:19 Glossaries: the unsung heroes of alignment
27:36 Being brave enough to say "let me get this straight..."
30:58 How to tweak the language you use to get results
33:14 How Alignment Personas fit with Aligned the Book
39:42 Get Melissas & Bruce's Free Stakeholder Canvas
45:07 Politics vs Alignment vs Agreement vs Acceptance
49:02 How Melissa builds roadmaps
50:50 Melissa's Pre-Quit Checklist For Changing Jobs
Version: 20241125
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